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YouTube Expands Revenue Ecosystem with OTT Distribution and Shopping

Software2 min read

YouTube is growing its ways to earn money. It is teaming up with global streaming services and adding shopping features, so viewers can buy products shown in videos. South Korea is one of the key markets for this push.

What happened

At an international OTT forum on the 5th, Seo Hwang-wook, who leads YouTube in Korea and Chinese-speaking markets for Google Korea, explained how YouTube is expanding its income. YouTube is linking short videos with long videos, working with global streaming services, and selling products through its shopping feature. He said YouTube now works as a premium long-video platform on TV screens, not only a mobile short-video app.

Key numbers and facts

  • YouTube has about 2 billion users.
  • 60% of YouTube viewing worldwide happens on TVs.
  • 62% of Korean short-video viewers mainly use YouTube.
  • Korea's e-commerce market is about 250 trillion won (roughly 250 trillion won, as stated in the article).
  • In the US, YouTube Premium subscribers can watch NBC's Peacock with ads included.

How the new money works

YouTube Shopping lets creators tag products in their videos. When a viewer clicks and buys, the creator or channel owner earns a sales fee. Creators do not need their own online store or to hold stock. YouTube also helps content makers and streaming services reach new countries. They can test shows on YouTube, collect viewer data, and later build their own apps. YouTube works with partners in China, including iQIYI, Tencent, Youku, and Mango TV.

Why it matters

This shows that YouTube wants to be more than a place for free clips. It wants to be a home for TV-style shows, a sales channel, and a launch pad for other streaming services. For creators, it offers new ways to earn beyond ads. For viewers, it means watching a short clip can lead to a full video and then to a purchase.

What to watch

  • Whether more Korean creators and broadcasters use YouTube Shopping.
  • How well ad-supported streaming partnerships, like the Peacock deal, bring in extra money.
  • Whether more global streaming services launch shows on YouTube before building their own apps.

Glossary

YouTube Shopping
A YouTube feature that lets viewers buy products tagged in videos; creators earn a sales fee.
OTT
Over-the-top; video services that stream shows and movies over the internet, like Netflix or Peacock.
YouTube Premium
A paid YouTube subscription that removes ads and can include other perks, such as access to some streaming content.
Peacock
A streaming service run by NBC, the US TV network.
iQIYI
A Chinese online video streaming service.

Same story, different eyes

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