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"Still Delicious the Next Day"—Why CU Changed the Water It Uses to Cook Rice
Policy2 min read
Convenience store chain CU changed the water it uses to cook rice for its lunch boxes and rice balls, so the rice stays soft after it is chilled. The company also plans new packaging, new products, and a smart oven for in-store cooking.
CU Changes the Water Used to Cook Rice
CU, run by BGF Retail, now treats tap water with a softening system before cooking rice at its own factory. Softened water helps rice stay soft even after it is cold. BGF Retail also showed off its Jincheon food center, where rice, rice balls, and sandwiches are made. The company also introduced a smart oven that heats food in stores using barcode scans.
Key Numbers
- Normal tap water hardness: 50 to 120 mg/L. After softening: 0 to 5 mg/L.
- The Jincheon center makes about 280,000 meals a day, and up to 360,000 at most.
- About 60% of the output is triangle rice balls.
- The factory uses about 10 tons of rice a day, and only rice milled within the last 3 days.
- Current factory automation is about 15%. The goal is 30% within 3 years.
Why Rice Gets Hard
Convenience store meals are kept cold and sold after a delay. During cold storage, the starch in rice ages and the rice turns hard. Softened water has less calcium and magnesium. The company says this lets water soak evenly into each grain, so the rice stays soft in the fridge.
Why It Matters
Convenience stores want to be a place for everyday meals, not just quick snacks. Better rice and better in-store cooking could help CU compete with restaurants. The smart oven also aims to fix problems that microwaves had with foods like fried chicken, pizza, and chilled bakery items.
What to Watch
- Whether CU reaches its target of 5,000 to 10,000 smart ovens next year.
- The plan to replace microwaves with smart ovens by 2028.
- Fixes for the smart oven: a shorter cool-down time (now about 2 minutes) and a door lock when the oven is hot.
- New healthy products with chicken breast, eggs, and protein, plus easier-to-carry packaging next year.
- Research on longer shelf life and healthier meal options from the 15-person food tech team.
Glossary
- BGF Retail
- The company that runs the CU convenience store chain.
- CU
- A convenience store chain in South Korea, run by BGF Retail.
- Softened water
- Water with fewer minerals, such as calcium and magnesium, that can make rice softer.