Hancom CEO Kim Yeon-su: "Half of 2030 Revenue from Overseas," Hancom Pushes Global Push with Nomadian

What happened

Hancom CEO Kim Yeon-su said the company wants to earn half of its total sales abroad by 2030. Its first interim goal is 40% of sales from overseas by 2028. The company will first target small businesses and solo business owners in the United States. Nomadian is an AI platform where a company owner builds a team of AI agents, each with a job, and gives them work. A team leader named Ara assigns tasks to the other agents. Users decide which tasks run automatically and how much approval is needed.

Key numbers and dates

• 50% of total sales from overseas by 2030
• 40% of sales from overseas by 2028 (interim goal)
• 12 AI team members come built in
• About 5.21 million companies in the first U.S. target group
• U.S. beta launch in December; global full version in March next year

Background

Many people now use AI tools to do work alone. Hancom wants Nomadian to help a small team run like a real company. Instead of helping with one task at a time, the product is built to manage a whole group of AI workers. Hancom is working with Amazon Web Services (AWS) on its U.S. market plan. Local partners will handle marketing, service operations, and customer support during the beta test.

Why it matters

This is a big move for a Korean company that wants to grow far beyond its home market. If Nomadian works in the U.S., Hancom could earn much more money from abroad. The company also says that learning each user's habits and approval rules can keep people using the service. Kim Yeon-su called this a strong "lock-in" point, meaning customers would find it hard to leave once the product fits their way of working.

What to watch

• How the December U.S. beta performs and what users say
• Whether the March next-year global launch happens on schedule
• How Hancom sets prices and license plans in 2027
• Whether the company reaches 40% overseas sales by 2028