KR — ZDNet Korea
KREAM's Fashion Brand AKRYL Unveils 26FW Campaign Featuring Model KAI
Software1 min read
KREAM, a resale platform for limited-edition sneakers and fashion, has launched its first main fall/winter collection under its own fashion brand, AKRYL. Model KAI appears in the campaign photos, which were shown through GQ magazine.
AKRYL launches its first fall/winter collection
AKRYL is a fashion brand made by KREAM and Japanese creative director Yo Tanaka. It mixes vintage designs with a modern style. The brand first showed a pre-collection in July 2026. Now it has released its first main collection for the fall and winter season, with a focus on outerwear (heavy outer clothes like coats and jackets). Taiwanese model KAI wears the clothes in the 2026 FW campaign photos, which were published through the men's fashion magazine GQ.
Key facts about the collection
- The brand first showed its collection in July 2026 as a pre-collection.
- Key items include a car coat and a single raglan sleeve long coat made from thick cowhide with an aging (worn-in) finish.
- The lineup also includes an outdoor-style coverall jacket and a down jacket.
- The brand has expanded into wool knitwear and shirts.
- The collection can be bought on KREAM. The campaign photos appear in GQ's Instagram, AKRYL's online mall, and AKRYL's Instagram, and will also run in the December issue of GQ.
Who is behind AKRYL
KREAM is known as a platform for buying and selling limited-edition items. AKRYL is a newer step for the company, because it creates its own clothing. Working with a designer from Japan helps the brand bring a vintage look with a modern feel.
Why this matters
This launch shows that KREAM wants to be more than a marketplace. By making its own clothes and sharing them through a major fashion magazine, it tries to win fans of vintage-style fashion. It also shows how resale companies are moving into making products themselves.
What to watch
- Whether AKRYL's fall/winter items sell well on KREAM.
- How the campaign photos spread in GQ's December issue.
- Whether AKRYL adds more collections after this first main launch.
Glossary
- KREAM
- A platform where people buy and sell limited-edition items, such as sneakers and fashion goods.
- AKRYL
- A fashion brand launched by KREAM with Japanese creative director Yo Tanaka, with vintage-style clothing.
- GQ
- A men's fashion and lifestyle magazine.
- FW
- Short for Fall/Winter, the clothing season from autumn to winter.