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Here’s what ‘renoa’ — the first new fiber in 25 years — feels like

Software1 min read

A startup called Everbloom has made a new fiber named renoa, a washable substitute for cashmere that could cost less. The U.S. approved it as the first new fiber type in 25 years.

A new fiber that feels like cashmere

Everbloom, a startup in New York City, has developed a fiber called renoa. It is made from waste materials, such as cashmere and wool scraps and feather lint from the bedding industry. The writer tried renoa products and said they felt very close to real cashmere. The company expects its first product to reach stores in the second quarter of 2027.

Why cashmere is a problem

Cashmere is soft and popular, but it is expensive and hard to care for. It is also hard on the environment. The goats that make cashmere have damaged grasslands across Central Asia. Renoa is meant to give people a similar feel without these problems.

Key facts

  • The U.S. Federal Trade Commission approved renoa as the first new fiber classification in 25 years.
  • Everbloom has been developing the fiber for three years.
  • The first products are likely to be a blend with about 20% renoa and 80% cashmere.
  • A cashmere scarf is a pure cashmere item. A test scarf made with renoa was worn and washed for months, and it did not pill or shrink, according to the CEO.
  • Cashmere sweaters sold for prices from $50 to $7,900, according to the article.

Why it matters

If renoa works at scale, more people could own products that feel like cashmere for less money. It could also reduce waste and pressure on grasslands. The article notes that the company still needs to scale up production, so the real test will come when products reach shops.

What to watch

  • Whether the first renoa products reach shelves in the second quarter of 2027.
  • How much the price of renoa blends compares with pure cashmere.
  • Whether renoa keeps its softness and washability in real products sold to customers.
  • Which companies sign on to use renoa in their clothing.

Glossary

Everbloom
A startup that makes renoa, a new fiber made from waste materials.
renoa
A new, washable fiber made from waste protein and a biodegradable material, designed to feel like cashmere.
cashmere
A very soft, warm wool from goats. It is costly and hard to care for.
Federal Trade Commission
A U.S. government agency that sets rules for how fiber content is labeled on clothing.

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