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DSA proceedings: EU Commission threatens TikTok with fine

Policy1 min read

The European Commission says TikTok's recommendation system pushes users into endless loops of similar videos, which may break EU rules. TikTok could face a fine if the findings are confirmed.

EU says TikTok's feed may break the law

The European Commission believes the way TikTok picks videos for its 'For You' feed does not follow the Digital Services Act (DSA), an EU law for online platforms. The Commission says the system creates a 'rabbit hole' effect. Each scroll or like brings up more of the same kind of content, and users can find it hard to stop. These findings are preliminary, which means they are not final yet.

Key facts

  • The maximum fine could be up to 6% of TikTok's total yearly sales worldwide.
  • The investigation started in February 2024.
  • In February 2026, the Commission already raised concerns about TikTok's addictive design, such as endless scrolling and autoplay.
  • TikTok is one of the largest platforms in the EU, so the Commission supervises it directly.

What the DSA asks of platforms

The DSA requires big online platforms to prevent risks and harmful effects for their users. The Commission says TikTok's own recommendation system creates risks, and that TikTok largely ignores what users actually do. The problem is worst for content that could harm health or mental well-being. For example, the system may promote videos based on how long people watch them.

Why this matters

This case goes to the core of TikTok's business. Showing more of the same content keeps people on the app longer, which helps the company earn money. The EU says this model must change, and not only at TikTok. The issue is especially important for children and teenagers, but it is not limited to them.

What to watch

  • TikTok can respond to the Commission's concerns before a final decision.
  • If the Commission confirms its findings, it could announce a fine.
  • Any fine could be challenged in court.
  • The Commission's wider plans for an EU Kids Act may take some time to arrive.

Glossary

TikTok
A video app where users watch short videos chosen by a recommendation system.
Digital Services Act (DSA)
An EU law that sets rules for online platforms to protect users from harm.

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