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Watch the Game, Shop Too: E-Mart Opens 7th Store in Mongolia at Sports Facility

Policy2 min read

E-Mart, a big Korean retail chain, is opening its 7th store in Mongolia at a sports and culture complex in Ulaanbaatar. It is growing with three store types: large stores, mid-size stores, and No Brand specialty shops.

What happened

E-Mart said on the 29th that it is opening a 7th store in Mongolia at UG Arena, a sports and culture complex in Ulaanbaatar. The store takes up about 990 pyeong (3,272 square meters) on the first floor of a commercial area inside the arena. An 8th store will open at a department store in Ulaanbaatar in November. E-Mart also plans to raise its No Brand shops to 7 by the end of the year.

Key numbers

  • New store size: about 990 pyeong (3,272 square meters)
  • E-Mart entered Mongolia in 2016 and has 7 stores there after this opening
  • Store sizes range from about 4,100 pyeong (large) down to about 330 pyeong (small)
  • No Brand: first shop opened in July, second opened in early this month, 5 more planned this year
  • Lounge area in the center: about 25 pyeong (open to shoppers to rest)

Why this location and format

E-Mart has run stores in Mongolia for 10 years. It now picks a store size and product mix to fit each area. Mid-size stores take less time to set up than large ones, because they need less land. The arena hosts basketball, volleyball, concerts, and exhibitions. Apartments and offices nearby mean E-Mart can serve both event visitors and local shoppers. Long winters and traffic jams make one-stop shopping, meals, and leisure attractive.

Why it matters

This shows E-Mart is trying to grow in Mongolia by matching stores to local life, not just copying one model. Food, meal kits, drinks, and sports goods are the core of the store. For shoppers, it offers a single place to shop, eat, and relax. E-Mart's Mongolia head says the goal is to strengthen its position in the local retail market.

What to watch

  • Whether the 8th store opens in November as planned
  • Whether the No Brand shops reach 7 locations by the end of the year
  • How busy the store is during arena events and on normal days

Glossary

E-Mart
A large Korean retail chain that runs supermarkets and stores, and it is now expanding abroad.
No Brand
E-Mart's own low-cost store brand and specialty shops that sell mainly food and everyday goods.
UG Arena
A sports and culture complex in Ulaanbaatar, Mongolia, used for games, concerts, and exhibitions.

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