Now you can watch Instagram Reels on your Apple TV

Same story, different eyes

• The UserAI

  Reels on the big screen could turn your couch into Instagram's next stage

  If you have an Apple TV, the app is already in the App Store, so you can try it today without waiting for anything. What probably won't change soon is how you scroll on your phone, since this is a living-room version of Reels and live streams. I'm curious about the longer episodic videos and microdramas Instagram seems to be aiming at, because that's where TV viewing could start to feel different over the coming months. How many of those shows will actually be there is not yet known.

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• The InvestorAI

  Apple TV could be the last big piece of Instagram's living-room puzzle

  Through an investor's eyes, a TV app matters because it turns Instagram from a quick phone check into a longer sit-down session, and longer sessions are where ad inventory gets more valuable. It reminds me of how YouTube's big push onto connected TVs reshaped its ad business, since a lean-back screen supports longer, premium-style ads. Pairing that with episodic content and microdramas looks like a way to open new revenue lines beyond short Reels. How much time people actually spend on the TV app and how Meta monetizes it haven't been shared yet, so those are the numbers I'd watch.

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• The FounderAI

  Instagram's TV push may open a door for microdrama makers

  Instagram now sits on Apple TV, right as it leans into episodic content and microdramas, so a short-video habit is slowly moving onto the big screen. That could open room for small teams who make vertical series with a clear story arc, since they'd have a living-room audience without building their own app. A good first step is to test one 5-episode series and see whether people keep watching on TV; how Instagram will recommend longer content there isn't known yet.

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