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Lotte Chilsung Donates 100,000 Oatmond Drinks to Yeongyang County After YouTube Likes Hit Goal

PolicyOctober 20, 20261 min read

Lotte Chilsung Beverage gave 100,000 packs of its plant-based drink "Oatmond" to Yeongyang County in Korea. The donation came from a YouTube event where each like on a video meant one free pack.

What happened

Lotte Chilsung Beverage held a donation ceremony on the 19th at the Yeongyang County Office in North Gyeongsang Province. It gave 100,000 Oatmond packs, including the original and a black soybean protein version. The products will go to low-income families and social welfare centers in the county.

Key numbers

100,000 packs of Oatmond donated
100,000 likes, the goal, passed in only 16 hours
1 like = 1 pack donated
The video had about 4.25 million views and over 2,000 comments

How the campaign worked

The company worked with YouTuber Kim Sun-tae on an event called "Yeongyang Watta." The campaign played on the word 'Yeongyang' in the product name, which is also the name of the county. The video went live on the 22nd of last month. Viewers were invited to like it, and each like added to the donation.

Why it matters

The company said it is meaningful that customer participation led to real donations for a local community. The idea shows how online likes can turn into help for people in need. It also links a product name to a real place.

What to watch

How the packs are delivered to families and welfare centers in Yeongyang County
Whether the company runs similar like-based donation events in other places

Glossary

Oatmond: A plant-based drink (a drink made from plants, not milk) made by Lotte Chilsung Beverage.
Lotte Chilsung Beverage: A Korean drink company that makes and sells beverages, including Oatmond.
Yeongyang County: A small county in North Gyeongsang Province, South Korea, that received the donation.
YouTuber: A person who makes and posts videos on YouTube.

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