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Hong Kong Meets Seongsu-dong: Hong Kong Express Opens First Offline Pop-up in Korea

PolicyOctober 26, 20261 min read

Hong Kong Express, a low-cost airline from Hong Kong, is holding its first offline brand event in Korea. The event will take place in November in Seongsu-dong, Seoul, to mark 12 years of flights to Korea.

What happened

Hong Kong Express, a low-cost airline owned by the Cathay Group, plans to hold a brand campaign in Seongsu-dong, Seoul, in November. It is the airline's first in-person campaign in Korea. The company says the goal is to meet more customers face to face. The campaign theme is "Hong Kong Express, the start of your Hong Kong trip." Visitors can learn about Hong Kong travel and try the airline's custom flight services in the middle of Seoul.

Key numbers and facts

The airline first flew Incheon to Hong Kong in March 2014.
It now flies direct from 4 Korean cities: Incheon, Busan, Jeju, and Daegu.
Passengers can pick their baggage, seat, and meal options.
Hong Kong Express CEO Janet Mao will visit Korea during the event.

Background

Low-cost airlines sell cheaper tickets and let passengers pay extra for things like bags, seats, and meals. Hong Kong Express is the only low-cost airline based in Hong Kong. Its Korea flights connect Korean cities to Hong Kong, and also make it easier to reach other Asian places.

Why it matters

The airline wants to win more Korean travelers in a crowded market. By meeting customers in person and sharing local Hong Kong food and goods, it hopes to stand out as a fun, free-style travel choice. Its CEO says it will keep offering fair prices and safe flights while growing its route network.

What to watch

Details of the event dates and venue in Seongsu-dong.
Which Hong Kong local brand meals and character goods will be shown.
Whether the airline adds new routes from Korea after the event.

Glossary

Hong Kong Express: A low-cost airline based in Hong Kong that flies to Korea and other Asian places.
Cathay Group: The company group that owns Hong Kong Express.
Seongsu-dong: A trendy district in eastern Seoul known for cafes, shops, and factory-style spaces.
CEO: Chief Executive Officer, the top leader of a company.

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