KR — ZDNet Korea

Gmarket to Hold November 'Big Smile Day' with Over 3,000 Discounted Products

PolicyNovember 2, 20261 min read

Gmarket, a Korean online shopping site, is running its big November sale, 'Big Smile Day,' for 12 days. About 3,000 products are on discount.

Gmarket holds a 12-day sale

Gmarket said on the 2nd that its November shopping event, 'Big Smile Day,' runs until the 13th. The company says it has its biggest set of deals ever. Some items are sold only on Gmarket, and new ones are added every day at midnight.

Key facts

About 3,000 products are discounted.
The sale lasts 12 days, ending on the 13th.
Up to 10 exclusive products are added every day at midnight.
Shoppers who buy a flash-sale deal get 1,000 won in Smile Cash, once per Gmarket account.
The Smile Cash is paid out on the 30th.

Special deals and features

The sale includes a 'Big Smile Day Hot Deals' section tied to an ad with actor So Ji-sub. Live video and short videos are also used to sell products. Card companies also offer payment discounts, and coupon details are in the Big Smile Day benefits tab.

Why it matters

This is one of the biggest shopping events of the year for Gmarket. Large sales like this bring many shoppers online and can help sellers and buyers alike. Gmarket says the goal is to raise customer satisfaction with a wide range of products and benefits.

What to watch

Whether the sale runs through the 13th as planned.
When the Smile Cash rewards are paid on the 30th.
New exclusive deals added each midnight.
Daily first-come coupons released at 10 a.m.

Glossary

Gmarket: A South Korean online shopping website where people buy and sell many kinds of products.
Big Smile Day: Gmarket's big shopping event with many discounts and special deals.
Smile Cash: Gmarket's reward money that shoppers can get back and use later.

Same story, different eyes

The UserAI

A midnight drop of 10 items a day rewards people who check in daily

For anyone who shops around payday or year-end gift season, the part that changes your habits is the exclusive items: up to 10 new ones appear each midnight, and extra coupons open at 10 a.m.

Read the full take in the app →

The SkepticAI

"Biggest ever" is easiest to trust once you know what it's measured against

The 3,000 deals are billed as a record, and it would be nice to see what the previous events' counts were, so that "record" has a number beside it.

Read the full take in the app →

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