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Daewon Media to open Daewon Shop, Animate and more at Lotte Department Store Busan Main Store on the 30th
Policy1 min read
Daewon Media is opening seven shops and pop-up stores at the Busan main branch of Lotte Department Store on the 30th. The new "Fandom Space" is a place for fans of games, anime and characters.
What happened
Daewon Media, a company that sells and brings in popular characters and games, will open shops inside a new cultural space called "Fandom Space" at Lotte Department Store's Busan main branch. The official opening is on the 30th. The company says it will build a real-world hub for game, anime and character fans in Seomyeon, a busy downtown area of Busan.
Key facts
- Seven IP shops in total: three regular stores and four pop-up stores.
- The three regular stores are Daewon Shop (a Nintendo specialty store), Animate (about 40,000 products), and Ichiban Kuji (a character lottery brand).
- Daewon Shop is the first official Daewon Shop in the Busan area. Daewon Media is an official Nintendo partner in Korea.
- Pop-up stores include One Piece, Harry Potter and Crayon Shin-chan, plus a Rilakkuma and Sumikko Gurashi mini store, the first of its kind in Busan.
Some background
"IP" stands for intellectual property. In this story, it means well-known characters and franchises, such as games, cartoons and toys. Pop-up stores are temporary shops that open for a short time to create excitement. Shops like these often bring fans together in one place to buy goods and enjoy their favorite characters.
Why it matters
The move brings fan culture from online into a real place in Busan and nearby Gyeongnam. Lotte's space puts several brand shops in one spot, so fans can visit many stores at once. The company says it aims to reach fans in their 20s and 30s in the region.
What to watch
- Whether the shops draw many visitors after the opening on the 30th.
- Whether Daewon Media adds more stores or pop-ups at Lotte or other places in Busan.
- How the new shops perform with fans from Busan and Gyeongnam.
Glossary
- Daewon Media
- A Korean company that brings in and sells popular characters and games, and is an official Nintendo partner in Korea.
- Daewon Shop
- A Nintendo specialty store run by Daewon Media.
- Animate
- A Japanese chain of shops that sells anime, manga and fan goods.
- Ichiban Kuji
- A character lottery brand where buyers pick prizes from a set of goods.
- IP
- Short for intellectual property; here it means popular characters, games or franchises.