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Apple Criticized as 'Mistaken' for Allowing Pre-orders of iPhone Duo
Devices1 min read
Apple opened pre-orders for its new foldable iPhone, called iPhone Duo, in many countries at once. Bloomberg's Mark Gurman says this was a serious mistake because supply is limited.
What happened
On October 16, Apple let people pre-order the iPhone Duo worldwide. Bloomberg tech expert Mark Gurman says Apple knew about serious supply limits but still opened pre-orders. He thinks Apple wanted to get the phone to stores early in its first fiscal quarter more than it wanted to meet demand.
Key facts
- Apple first planned to sell the iPhone Duo only in the U.S. and China, but it opened sales in more than 70 countries and regions at once.
- Less than 30 minutes after pre-orders opened, delivery dates in most markets moved to the end of January 2027, according to MacRumors.
- In Vietnam, the first batch sold out within 5 minutes on Apple Store Online and major retail systems.
- Vietnam prices start at 64.99 million VND (256 GB) and go up to 103.99 million VND (2 TB). Colors: Star White and Night Sky.
Why supply is tight
A foldable phone is hard to build. Some reports say only over 60% of finished units meet quality standards at assembly partners. Factories such as Foxconn may need more than a year to make the production line stable.
Why it matters
Apple says demand is 'far beyond all expectations' and that it is working hard to get this product to customers as fast as possible. But if many people order a phone that cannot be made fast enough, buyers wait months, and the company's trust with customers can suffer.
What to watch
- Whether Apple lets people buy the foldable phone directly in stores on October 23. Apple has not confirmed this yet.
- Whether delivery dates move earlier or later.
- How fast factories like Foxconn can improve the share of phones that pass quality checks.
Glossary
- Apple
- A U.S. company that makes iPhones, Macs and other devices.
- Mark Gurman
- A Bloomberg technology reporter who covers Apple.
- Bloomberg
- A news company that reports on business, markets and technology.
- Foxconn
- A large company in Taiwan that assembles electronics, including iPhones.
- MacRumors
- A website that reports news and rumors about Apple products.