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Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, surveyfinds

A survey by WordPress VIP reveals that 60% of U.S. consumers find brands using 'AI' in their messaging unappealing. While skepticism about AI is prevalent, brands are prioritizing visibility in AI search results. Trust in AI-generated content is low, with many consumers preferring original sources. This indicates a complex digital landscape where transparency and human-like engagement are crucial for brands.

Key points

  • 60% of U.S. consumers find AI in brand messaging unappealing.
  • 86% of respondents do not fully trust AI and favor original sources.
  • 42% of consumers trust AI-generated answers less than confusing airline fees and medical bills.
  • 75% feel the internet feels 'less human' now compared to 10 years ago.
  • Brands are seeking visibility in AI search while maintaining human trust.
  • 33% of consumers value original sources as top trust signals.
  • 60% of enterprises noted increased traffic from AI platforms.

Why it matters

  • In 2025, the IT trend emphasizes the importance of ethical AI use and building consumer trust.
  • Businesses must adapt their strategies to balance AI discoverability with maintaining a human touch.
  • The push for transparency in web content aligns with ongoing discussions about data privacy and user agency.
  • The interest in open web protocols relates to the desire for a decentralized internet amid concerns over data ownership.

As brands navigate the challenges of AI visibility and consumer trust, the emphasis on transparency and human connection will be pivotal in shaping future digital marketing strategies.