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Adobe predicts AI-assisted online shopping to grow 520% during the 2025 U.S.holiday season
Adobe predicts a 520% growth in AI-assisted online shopping during the 2025 U.S. holiday season, contributing to a total of $253.4 billion in online sales. The report highlights the importance of mobile shopping, consumer demand for discounts, and trends like buy now, pay later services. Key shopping days such as Cyber Monday are expected to see record sales, driven by AI and social media influences.
Key points
- U.S. holiday online sales forecasted at $253.4 billion, up 5.3% YoY.
- Cyber Monday projected to generate $14.2 billion, 6.3% increase YoY.
- Black Friday expected growth to $11.7 billion, an 8.3% increase YoY.
- Thanksgiving online sales to reach $6.4 billion, 4.9% YoY growth.
- Consumer demand for discounts with expected 28% off on products.
- AI-assisted shopping traffic predicted to rise 520% YoY, peaking before Thanksgiving.
- 53% of surveyed consumers may use AI for product research, 40% for recommendations, and 36% for finding deals.
- Mobile devices expected to account for 56.1% of online spending, up from 54.5% last year.
- Buy now, pay later services forecasted to drive $20.2 billion in online sales, up 11% YoY.
- Online revenue from social media advertising expected to rise 51% YoY.
Why it matters
- In 2024, there was a 1,300% rise in AI traffic to retail sites, indicating strong growth trends.
- The ongoing shift towards mobile shopping aligns with the increase in larger-screen smartphones enhancing user experience.
- Social media has become a significant factor in driving online sales growth, reflecting changing marketing trends.
The 2025 holiday season represents a pivotal moment for digital commerce, driven by advancements in AI and mobile technology, setting a precedent for future consumer behaviors and shopping trends in the increasingly digital landscape.