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Google rolls out AI-powered business calling feature, brings Gemini 2.5 Pro toAI Mode
Google is launching an AI-powered business calling feature in the U.S., allowing users to gather information from local businesses efficiently. This includes enhancements to Google Search's AI Mode with the Gemini 2.5 Pro model, improving research capabilities and user interaction with AI.
Key points
- Google introduces an AI feature for business calls, automating inquiries about availability and pricing.
- The feature is user-initiated via Google Search, prompting users to answer questions about their needs.
- Calls made by AI announce them as automated, addressing prior concerns from users about misleading interactions.
- Enhancements are made to AI Mode, incorporating Gemini 2.5 Pro for advanced questions and deeper research capabilities.
- Deep Search saves users time by synthesizing information for complex queries, aiding in significant life decisions.
Why it matters
- The rise of AI in customer service reflects broader trends in automation and user convenience, aligning with 2025 expectations.
- Google's response to prior backlash highlights ongoing debates about ethical AI use in business interactions.
- The competition between Google and emergent AI-centric platforms like OpenAI suggests a trend towards increasingly sophisticated AI functionalities in everyday services.
Google's latest AI features represent a significant leap towards integrating AI into daily tasks, reflecting an ongoing trend of automation in technology that will shape user experiences well into 2025.