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Xiaomi renames its assisted driving software as Beijing tightens regulation
Xiaomi has renamed its assisted driving software to comply with stricter Chinese regulations that bar the use of 'smart driving' terminology. This change follows a tragic crash involving a Xiaomi vehicle that killed three students, prompting increased scrutiny on vehicle safety and advertising claims by automakers.
Key points
- Xiaomi renames its ADAS products: 'Xiaomi Smart Driving Pro' to 'Xiaomi Assisted Driving Pro' and 'Xiaomi Smart Driving Max' to 'Xiaomi End-to-End Assisted Driving'.
- The renaming follows new regulations from the Chinese government banning the term 'smart driving' in advertisements.
- This policy change was influenced by a severe accident in March 2023 involving a Xiaomi vehicle that resulted in three fatalities.
- The incident raised public concerns regarding vehicle safety and exaggerated marketing by automakers.
- In response to regulatory changes, other companies like Xpeng Motors and Huawei announced training programs for drivers regarding ADAS.
Why it matters
- This news reflects a growing trend towards stricter regulation in the electric vehicle sector as safety concerns rise.
- The incident aligns with 2025 IT Trends that emphasize increased accountability and transparency in automotive tech.
- The focus on assisted driving technology and driver education is consistent with broader industry shifts towards user safety and awareness.
Xiaomi's rebranding of its assisted driving software highlights the push for safety in the automotive industry amidst rising regulatory scrutiny and public demand for accountability following tragic accidents.