Archive — US — techcrunch
Google launches new device protection program called Pixel Care+
Google has launched Pixel Care+, a new device protection program in the U.S. that replaces Google Preferred Care. It offers expansive coverage, including unlimited accidental damage claims and $0 repairs for screens and batteries. Users can sign up for Pixel Care+ for eligible devices within 60 days of purchase. Monthly plans start at $10.
Key points
- Google introduces Pixel Care+ to enhance coverage for hardware owners, replacing previous care programs.
- The program includes unlimited claims for accidental damage, $0 repairs for screens/batteries, and priority support.
- Subscription pricing for Pixel Care+ varies, starting at $10/month for devices like Pixel 10.
- Availability begins for eligible devices including Pixel 8 and newer models, with signup allowed within 60 days of purchase.
Why it matters
- The launch of Pixel Care+ aligns with increasing consumer demand for device protection, echoing trends in tech security and customer service.
- In 2025, tech trends indicate a strong focus on customer service innovations in hardware, which may drive more companies to enhance their device protection offerings.
- Google's initiative may influence other tech companies to reevaluate their warranty and protection plans in a competitive market.
The introduction of Pixel Care+ is a strategic move by Google to enhance user satisfaction and respond to market demands for comprehensive device protection, setting a precedent in tech service offerings.