Archive — CN — technode
China’s H1 game market sees mobile growth, PC boom, continued slump in web andconsole games
China's gaming market showed significant growth in mobile and PC gaming in H1, with mobile revenues rising 7.9% to RMB 135.21 billion and PC revenues increasing 27.92% to RMB 45.29 billion. However, both web and console games continued to decline, experiencing revenue drops of 8.47% and 7.06%, respectively, marking ongoing struggles in these sectors.
Key points
- Mobile gaming revenue reached RMB 135.21 billion ($19.98 billion), up 7.9% from last year, indicating strong consumer demand.
- PC gaming revenue rose to RMB 45.29 billion ($6.69 billion), a significant increase of 27.92%, suggesting a revival in PC gaming interest.
- Web gaming faced serious challenges with revenues down 8.47% to RMB 2.02 billion ($300 million), marking the third consecutive year of decline.
- Console gaming struggled as well, with revenues dropping 7.06% to RMB 961 million ($142 million), reflecting a continuing trend of weak performance in this category.
Why it matters
- The growth in mobile gaming reflects broader global trends towards mobile platforms as primary gaming venues, with a shift in user preferences evident.
- The increase in PC gaming revenue coincides with rising interest in high-quality, competitive gaming experiences and esports.
- The decline in web and console games parallels market trends seen in other regions, where consumer focus has shifted to mobile and online platforms.
Overall, while China’s gaming market is adapting with mobile and PC growth, the persistent decline in web and console sectors highlights the need for innovation and strategic shifts within these markets.