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アーカイブ — CN — technode

BYD’s Racco Tops 700 Orders in Japan

BYD's Racco, a small electric car for the kei-car segment, has garnered over 700 orders in Japan since its launch on July 28, although initial sales were lower due to many vehicles being registered for test drives. The company aims to expand its dealer network from 80 to 120 outlets by 2027.

要点

  • BYD's Racco launched on July 28, focused on the kei-car market.
  • Over 700 orders have been received as of now.
  • Initially, only 125 sales were counted in the first four days, attributed to dealer test-drive registrations.
  • BYD plans to increase its dealer network in Japan from 80 to 100 by the end of 2026 and 120 by 2027.

なぜ重要か

  • BYD's expansion relates to the growing electric vehicle market in Japan, reflecting a global trend towards EV adoption.
  • Kei-cars are an important segment in Japan, making this car suitable for the local market.
  • The news aligns with 2025 IT trends focusing on sustainable transportation solutions and smart mobility.

The Racco's early-order success signifies a positive reception for BYD in Japan's competitive car market, highlighting the growing demand for electric vehicles.