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Adobe launches a foundry service that builds custom generative AImodels for enteprises

Adobe launched Adobe AI Foundry, a service enabling enterprises to create custom generative AI models using their branding and intellectual property. The models, built on Adobe's Firefly AI family, allow businesses to generate varied content and enhance marketing efforts without replacing human creativity, but rather to augment their existing processes.

要点

  • Adobe AI Foundry allows enterprises to develop custom generative AI models based on their unique branding.
  • Models are trained on Adobe's Firefly, which was launched in 2023 using licensed data.
  • Custom models can produce a range of media including text, images, video, and 3D scenes.
  • Pricing is based on usage rather than traditional per-seat models.
  • Enterprises have already created over 25 billion assets using Firefly since its launch.
  • The service aims to enhance advertising campaigns by allowing brands to generate content for different seasons and formats.
  • Adobe emphasizes that these tools are meant to support and enhance human creativity, not to replace it.

なぜ重要か

  • AI customization in Adobe Foundry aligns with the growing demand for personalized digital marketing strategies.
  • The rise of generative AI in business echoes the 2025 IT trend of leveraging AI for bespoke creative solutions.
  • The initiative highlights a broader trend toward enhancing human creativity with AI, which is expected to dominate enterprise solutions in the coming years.

Adobe's AI Foundry service marks a significant step in enterprise AI solutions, allowing companies to enhance personalized content creation while highlighting the importance of human creativity in the process.