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Amazon starts testing ‘ultra-fast’ 30-minute deliveries

Amazon is testing a new 'ultra-fast' delivery service that promises deliveries in 30 minutes or less in Seattle and Philadelphia, competing with similar services. Prime members pay $3.99 per order, while non-members pay $13.99. The initiative utilizes strategically located fulfillment centers to enhance delivery efficiency, following the company's previous ventures in rapid delivery, such as a 15-minute service in the UAE.

要点

  • Amazon launches 'ultra-fast' 30-minute delivery service in Seattle and Philadelphia.
  • Customers can order various items from milk to electronics.
  • Fees: $3.99 for Prime members, $13.99 for non-members, and an extra $1.99 for orders under $15.
  • Utilizes smaller fulfillment centers close to customers for efficiency and safety.
  • Follows a similar service in the UAE that offered deliveries as fast as six minutes.
  • Part of Amazon's larger strategy to enhance its delivery options, having discontinued its Prime Now one-hour service in 2021.

なぜ重要か

  • The launch responds to intensified competition in the delivery market, particularly from DoorDash and Uber Eats.
  • Previous attempts at fast delivery by Amazon include 'Prime Now', which was discontinued in 2021, indicating past challenges in this domain.
  • As of 2025, fast delivery is a critical trend in e-commerce as customer expectations for speed increase.

Amazon's new 30-minute delivery service represents a significant strategy shift to meet rising consumer demands for speed, potentially reshaping the competition landscape in rapid delivery services.