アーカイブ — US — techcrunch
VLGE is making it easier to world build and shop on Roblox
VLGE, founded by Evelyn Mora, is revolutionizing fashion commerce by enabling brands to create interactive, shoppable worlds on platforms like Roblox. This initiative responds to Gen Z's preferences, allowing easy, affordable access for brands to engage in gamified commerce. VLGE has collaborated with major names, raised $5 million funding, and plans to launch 50 fashion brands during World Fashion Week.
要点
- Evelyn Mora launched VLGE in 2021 to help brands create immersive worlds for fashion.
- VLGE enables easy integration of brands into platforms like Roblox without technical skills.
- The platform raised $5 million from notable investors and partnered with brands like Lancome and Vogue Scandinavia.
- 50 brands will showcase shoppable worlds for World Fashion Week, enhancing interactive commerce.
- The rise of gamified commerce indicates a shift in fashion towards immersive digital experiences.
なぜ重要か
- This trend aligns with the growing importance of e-commerce adaptations in the fashion industry.
- The move toward gamified experiences parallels the shift seen in platforms targeting younger demographics, emphasizing the blending of gaming and shopping.
- By 2025, the trend towards NFT and metaverse connections may elevate VLGE's platform within the fashion tech landscape.
VLGE's innovative approach exemplifies a significant shift in how brands engage consumers, especially Gen Z, through immersive and interactive experiences, marking a new era in fashion commerce.