アーカイブ — US — techcrunch
WhatsApp will curb the number of messages people and businesses can send withouta response
WhatsApp is testing limitations on the number of messages users and businesses can send to unknown recipients without a response, aiming to reduce spam. This change affects all outgoing messages, with specific limits to be determined through tests. Alerts will notify users nearing the limit. The initiative follows previous efforts to manage spam and enhance messaging experiences, especially relevant in markets like India.
要点
- WhatsApp intends to limit messages sent to unknown contacts without a response to address spam issues.
- All outgoing messages will count against a new monthly limit unless replied to.
- WhatsApp is conducting tests in multiple countries, including India, without revealing specific limits.
- Users will receive pop-up warnings when approaching the message limit.
- Average users likely won’t reach the limit, as it targets spammers and businesses sending bulk messages.
- Previous measures included restrictions on marketing messages and broadcast limits.
なぜ重要か
- In 2024, WhatsApp began testing limits on marketing messages to curb spam.
- The push against spam aligns with a trend in digital communication towards user control and privacy.
- This initiative reflects broader 2025 IT trends that emphasize AI moderation and user engagement strategies.
WhatsApp's new message limitation aims to enhance user experience by curbing spam, reflecting ongoing trends in the industry focused on improving digital communication practices.