アーカイブ — US — techcrunch
Threads adds ‘ghost posts’ that disappear after 24 hours
Threads, Meta's competitor to X, introduces 'ghost posts' that vanish after 24 hours, allowing over 400 million users to engage in low-stakes sharing. Users can toggle a 'ghost' icon for posts that appear in timelines but send replies directly to DMs. This feature aims to encourage unfiltered thoughts and competition with X's service by facilitating ephemeral content sharing.
要点
- Threads launches a new feature called 'ghost posts' for ephemeral content.
- Posts disappear after 24 hours, keeping them only accessible to the original poster.
- Replies to ghost posts go directly to the poster's DMs, not their timeline.
- The feature enables users to share unfiltered thoughts and engages more interactively.
- Meta hopes to compete more effectively with X through this easy method of content deletion.
なぜ重要か
- The trend of disappearing posts follows previous attempts like Twitter's Fleets, which failed due to low adoption.
- Ephemeral content sharing has been successful on platforms like Instagram and Facebook.
- The rise of user desire for less permanent content reflects in 2025's IT trends where privacy and user control are prioritized.
Threads' innovative approach to ephemeral content aims to enhance user engagement and compete effectively with existing platforms, aligning with the growing trend of transience in social media.