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Meta launches a "virtual wardrobe" app to help users coordinate outfits

AI1 min read

Meta has quietly tested Style Sketch, an AI app that acts like a virtual closet. It helps users mix outfits and suggests clothes for different activities.

A virtual closet that helps you dress

Style Sketch is a Meta AI app that helps people try new looks and plan outfits. It connects to Instagram and builds a virtual closet from photos users have already posted. Users can also add new clothes by taking photos, recording videos, or uploading pictures from their phone. The app then suggests outfit ideas that fit each person's style.

Try clothes on virtual models

Users can see outfits on realistic models. The app says these models have similar body shapes and skin tones to the user. Instead of random ideas, a user can pick one item from their closet and get new outfit ideas built around it.

Key facts

  • Style Sketch works on iOS and Android.
  • It is available in Indonesia, Singapore, and Thailand.
  • The app can plan outfits for each day of a trip, based on the destination, travel dates, planned activities, and weather forecast.
  • Meta has not officially announced the app, and it is not clear if Meta will launch it more widely.

Other apps in this space

Style Sketch is not the first tool like this. Startups such as Alta offer similar services. Big platforms like Google Photos also let users turn photos of their clothes into a digital closet and mix outfits. Meta did not respond to a request for comment.

Why it matters

Meta is facing strong rivals, so it may focus less on novelty and more on linking Style Sketch with Instagram. Instagram already shows people's personal style through their photos. Meta is also releasing more apps quickly, because AI makes building new apps faster and easier, according to a report by the Wall Street Journal.

Glossary

Style Sketch
A Meta AI app that builds a virtual closet and suggests outfits.
Instagram
A photo and video sharing app owned by Meta.
Alta
A startup that offers AI tools for digital closets and outfit ideas.
Google Photos
Google's app for storing and organizing photos.

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