KR — 전자신문
Indent Launches AI Commerce Agent 'IndentM'... Aims to Help K-Brands Expand to 72 Countries
AI1 min read
Indent Corporation, a Korean company, has launched an AI agent called 'Indent M' that plans and runs influencer marketing in 72 countries. The company says it can help Korean brands sell abroad.
What happened
Indent Corporation unveiled Indent M, an AI agent that supports influencer marketing in 72 countries. CEO Yun Tae-seok announced it at a launch event in Seoul on the 27th. Indent M finds creators and runs marketing campaigns based on a marketing plan. It covers areas such as beauty, food, fashion, and lifestyle.
Key numbers and facts
- Works in 72 countries
- Can review about 10 million creators per minute, according to the CEO
- Built on the company's influencer platform 'Spray IO'
- Past 3 years: more than 100 brands, more than 930 campaigns, and more than 80,000 content collaborations
Background
Brands often sell abroad by sending products to creators who post about them on social media. This can spread a product quickly, as a Korean beauty brand did on TikTok. But bigger campaigns need more people and time to find creators and manage their content. The CEO calls this new stage 'Commerce 4.5.' In this stage, AI handles the repeated work of planning and running campaigns.
Why it matters
Many companies, even large ones, rely on local agencies in countries other than the United States and Japan. An AI that runs campaigns directly could cut costs and remove language barriers. The company also plans to link Indent M with its sales and shipping platform, 'Indent O,' to connect marketing with selling and delivery. The CEO says the goal is to help small and large brands enter global markets more easily.
What to watch
- Whether the AI's predicted sales and view numbers match real results
- How well campaigns run in countries outside the United States and Japan
- How the link between Indent M and Indent O works in practice
Glossary
- Indent M
- An AI agent that finds influencers and runs marketing campaigns in 72 countries.
- Indent Corporation
- The Korean company that built Indent M and runs the platforms linked to it.
- Spray IO
- The company's own influencer marketing platform that Indent M was built on.
- Indent O
- A global sales and shipping platform that will connect with Indent M.