KR — ZDNet Korea
Hybe Collaborates with Girl Group Rescene for Dragon Village 3's 0.5th Anniversary
Software3 min read
Hybrid (하이브로) is teaming up with the girl group RESCENE for the 0.5th anniversary of its mobile game Dragon Village 3. Pre-registration has started ahead of a collaboration update on the 19th.
What happened
Hybrid announced on the 6th that it has picked the girl group RESCENE as the official model for Dragon Village 3, a mobile RPG where players collect monsters called dragons. Players can now pre-register on a special page before the update on the 19th. Everyone who signs up gets a special RESCENE gift box.
Key numbers and facts
- The update adds 5 new RESCENE Dragons, one for each member.
- Each dragon matches an element: fire (leader Won-i), water (Minami), light (Jena), wind (Mei), and dark (Ribu).
- A 7-day countdown login event runs from the 12th to the 18th.
- The SNS share event runs until the 17th of next month. 100 people are picked by lottery to win signed albums, dragon cushions, and calendars.
Some background
Dragon Village 3 is a collect-and-battle game, so players gather new characters and build a team. Brands often team up with popular idol groups to attract fans. In this case, the game adds special items, a new set of dragons, and events tied to the group.
Why it matters
This shows how mobile games use K-pop stars to reach new and returning players. Fans of RESCENE may try the game for the first time, and the anniversary gives current players a reason to come back.
What to watch
- Whether the new RESCENE Dragons appear in the game on the 19th as planned.
- How many players join the pre-registration and events.
- Details of the event rewards in the official community.
Glossary
- 하이브로
- The company that makes and runs the mobile game Dragon Village 3.