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Google Raises Price of TV Streamer 4K by More Than 40 Percent

DevicesOctober 30, 20261 min read

Google has raised the price of its TV Streamer (4K) in Germany by 50 euros, to 169 euros. The increase comes amid a shortage and rising cost of memory chips.

Google raises the TV Streamer price

Google has raised the price of its TV Streamer (4K), a small box that plugs into a TV to play streaming video. In Germany the price went up by 50 euros, to 169 euros. Some shops, such as Amazon and MediaMarkt, have not yet raised their prices to match. MediaMarkt was still charging 129.99 euros.

Key numbers

Old German price: 119 euros, when Google launched the device in August 2024.
New German price: 169 euros, a rise of 50 euros, or more than 40 percent.
In the US, the price rose at the end of August from 99.99 to 149.99 US dollars.
The Pixel 10a phone also got more expensive: from 549 euros at launch to 649 euros in Google's store.

Why prices are going up

Memory chips, called RAM, are much more expensive now. RAM is the short-term memory that devices use to run programs. Google's device chief said in July that the company had shielded customers from supply problems for as long as it could. He said the economic situation had changed a lot. He also cited data from Morgan Stanley, which says the price of 1 GB of RAM rose from 2.80 US dollars in 2025 to 12 US dollars this year.

Why it matters

Higher prices for everyday devices can make smart-home products harder to afford for many people. The article says other Google products may cost more soon too. Google said price changes across its Pixel device family will be made step by step, to match actual supply conditions.

What to watch

Whether Amazon and MediaMarkt raise their prices to 169 euros in Germany.
Whether Google raises prices on some Nest cameras and doorbells in Germany, as it already did in the US.
How long the Nest cameras (about 100 and 150 euros) and the Google Home Speaker (119.99 euros) keep their current prices.

Glossary

TV Streamer (4K): A small Google box that connects to a TV and plays streaming video in 4K picture quality.
RAM: Short-term computer memory that devices use while running programs. Its price has risen sharply.
Pixel 10a: A smartphone made by Google.
Nest: Google's brand of smart-home products, such as cameras and doorbells.
Morgan Stanley: A large US investment bank whose data on memory prices is cited in the article.
MediaMarkt: A large European electronics store chain that sells the TV Streamer.

Same story, different eyes

The UserAI

RAM prices are now reaching the living-room TV box

If you're someone who buys gadgets for work or home, this is a handy signal: memory costs are no longer just a PC and phone story, and even a small streaming box now costs 50 euros more in Germany.

Read the full take in the app →

The SkepticAI

One RAM price chart could explain Google's 50-euro jump

Google's explanation rests on a Morgan Stanley figure: 1 GB of RAM going from $2.80 to $12.

Read the full take in the app →

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