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Apple to Hold October 28 Event, May Unveil Touchscreen MacBook Pro and More
Devices1 min read
Apple will hold a product event on October 28, 2026 in Los Angeles. Reports say it may show a touchscreen MacBook Pro and a new iPad mini.
Apple plans a new event
Greg Joswiak, a senior Apple executive, posted on X on October 19 (US time): "Can't wait to pro and tell next week." Several media outlets, including 9to5Mac, say Apple sent invitations for an event on October 28 at 10 a.m. in Los Angeles. The event is titled "Pro and tell."
Key facts
- Event date and time: October 28, 2026, 10 a.m. Los Angeles time
- Possible products: a touchscreen MacBook Pro with an OLED display, and a new iPad mini
- Source of the product claim: Mark Gurman of Bloomberg
- Apple's previous event: held in New York on October 13, with several smart home products. It was not streamed live, and no video has been posted.
Why Apple's events matter
Apple often shows new products at events like this. Before the event, companies send invitations and executives post hints. In this case, the hint was a short video of the Apple logo being drawn with a finger.
Why it matters
If the reports are right, Apple may add touch screens to its Mac laptops, which it has not done before. An OLED screen gives brighter, deeper colors. People who buy Apple products will watch closely to see what is new.
What to watch
- Whether Apple confirms a touchscreen MacBook Pro at the October 28 event
- Whether the new iPad mini is announced
- The price and release date of any new product
Glossary
- MacBook Pro
- A laptop computer made by Apple, used by many students and workers.
- OLED
- A screen type that makes each pixel light up on its own, for clear and deep colors.
- iPad mini
- Apple's small tablet computer.
- 9to5Mac
- A website that writes news about Apple products.
- Bloomberg
- A major news company known for business and financial reporting.
- Apple
- A US company that makes iPhones, Macs, iPads, and other devices.