Archive — US — techcrunch
YouTube unveils new ways for creators to earn with brand deals, YouTube Shoppingprogram
YouTube has introduced new features to enhance monetization for creators, including a flexible brand sponsorship model, product tagging enhancements for videos and Shorts, and the expansion of its Shopping program. These updates aim to boost creator earnings while improving viewer engagement and brand connections.
Key points
- YouTube unveiled monetization features for creators at the Made on YouTube event.
- Creators can swap brand sponsorships in long-form videos dynamically.
- Introduction of auto timestamps and tagging for products mentioned in videos.
- Shorts creators can add links for brand sites to improve product discoverability.
- AI technology will identify optimal moments for product tags automatically.
- YouTube Shopping program expands to new regions and merchants.
- Abundant creator engagement: 500K+ creators enrolled in the program.
- 5X growth rate in Gross Merchandise Volume (GMV) year-over-year.
Why it matters
- Reflects the 2025 IT trend of integrating AI and machine learning for personalized experiences.
- Facilitates the shift towards e-commerce integration in social media platforms.
- Aligns with the rise of creator economy and brand partnerships in digital marketing.
- Addresses the increasing demand for dynamic advertising solutions in online content.
YouTube's new monetization features represent a significant shift in how creators engage with brands and audiences, enhancing both creator revenue potential and viewer interaction while keeping pace with evolving digital marketing trends.