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Facebook is testing a link posting limit for professional accounts and pages
Meta is testing a limit on link postings for Facebook professional accounts, allowing only two links unless users subscribe to Meta Verified for $14.99/month. Confirmed by Meta, this experiment aims to assess the value for subscribers and impacts creators needing to link to external content. Currently, publishers are excluded from this test but can still share links in comments.
Key points
- Meta introduces a link posting limit for professional accounts to two links without a Meta Verified subscription.
- The subscription costs $14.99 per month and aims to enhance service value for creators.
- Other links, such as affiliate links and links to Meta platforms (Facebook, Instagram, WhatsApp), are still allowed.
- The test impacts creators and brands, potentially affecting their outreach strategy.
- Meta's Q3 report indicates over 98% of feed views in the U.S. come from posts without links, possibly influencing the link limit decision.
Why it matters
- This aligns with current IT trends emphasizing native content posting over external linking across social media platforms.
- Historically, social media platforms have limited link shares to retain users on their sites, as seen with X (formerly Twitter).
- The rise of AI has already altered content-sharing patterns, prompting discussions around the value of link-based content.
Meta's link posting limit test could reshape content strategies for creators, emphasizing subscription models while mirroring trends in social media towards native content sharing.