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Bluesky now lets users upload videos that are up to 3 minutes long

Bluesky has expanded its video upload limit to 3 minutes, enhancing user experience to compete with platforms like X and Threads. Previously capped at 60 seconds, this change supports the development of video-centered apps on the platform, providing alternatives similar to TikTok.

Key points

  • Bluesky announced a new video upload limit of 3 minutes, effective immediately.
  • Prior to this change, videos were limited to 60 seconds since the launch of video support in September.
  • X allows video uploads up to 2 minutes and 20 seconds, while Threads supports video lengths of up to 5 minutes.
  • The updated limit paves the way for apps targeting a TikTok-like experience on Bluesky, such as Bluescreen and Skylight.
  • Bluesky introduced a new 'Chat requests' screen for managing direct messages from unknown users.
  • Users can also mute accounts more easily and have improved tablet layouts and reporting flows.

Why it matters

  • The trend of expanding video capabilities aligns with the growing demand for video content across social media, fueled by the popularity of platforms like TikTok.
  • Bluesky's adaptations reflect broader trends in social networks competing for user engagement by enhancing multimedia features.
  • The development of third-party apps targeting video functionalities on Bluesky indicates a shift towards embracing user-generated content.

The expansion of video upload limits on Bluesky signifies its strategic move to enhance user engagement and compete effectively with established social networks, reflecting the evolving landscape of digital communication.