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Huawei and China’s SAIC to launch affordable EV brand in Q4

Huawei and China's SAIC will launch a new electric vehicle brand named Shangjie, targeting younger customers with a price range of RMB 170,000 to RMB 250,000. The first model is set to debut in Q4 2023. This collaboration emphasizes the growing demand for smart in-car systems among Chinese auto buyers.

Key points

  • Huawei and SAIC are launching a brand called Shangjie.
  • The expected price range for the new EV model is RMB 170,000 to RMB 250,000.
  • The target market is younger Chinese buyers.
  • This move follows Huawei's partnerships with other automakers like Seres, Chery, BAIC, and JAC.
  • The model's launch is anticipated for Q4 2023.
  • Smart in-car systems are becoming a major selling point.

Why it matters

  • The launch reflects a trend in the automotive industry towards integrating advanced technology in vehicles.
  • There is a notable shift in consumer preferences towards electric vehicles, especially among young buyers.
  • As of 2025, the demand for affordable EVs and smart features is increasing, driven by sustainability concerns and tech advancements.

Huawei and SAIC's collaboration signifies a strategic entry into the affordable EV market, appealing to tech-savvy youth, amid a rising trend of smart technology in automobiles.