Archive — CN — technode
JD.com food delivery hits 1 million daily orders in 40 days
JD.com's new food delivery service has exceeded 1 million daily orders within 40 days of its launch, partnering with over 450,000 restaurants in 142 cities. The rapid growth is attributed to a zero commission fee policy and incentives for new merchants, while the service supports 10,000 full-time riders under labor contracts, providing meal subsidies for users.
Key points
- JD.com launched its food delivery service, achieving 1 million daily orders in 40 days.
- The service partners with over 450,000 dine-in restaurants across 142 cities in China.
- Growth is driven by a zero commission fee policy encouraging restaurants to participate.
- Restaurants exceeding 2,000 orders monthly benefit from the policy.
- New merchants joining before May 1, 2025, receive full commission waivers for a year.
- The service employs over 10,000 full-time riders who are being enrolled in social security and housing programs.
- Users can claim up to RMB 20 ($2.75) in meal subsidies, with added benefits for JD.com Plus members and students.
Why it matters
- Food delivery trends have accelerated since the pandemic, increasing demand for efficient service.
- The expansion reflects a growing trend in the tech industry toward user-centered services and competitive pricing.
- Similar zero-commission strategies have been deployed by other platforms to attract restaurants.
- The labor practices of food delivery companies are increasingly scrutinized, aligning with broader labor rights discussions in 2025.
JD.com's rapid success in food delivery highlights the shifting landscape in the industry, driven by competitive pricing and proactive labor policies, addressing customer needs while also improving worker conditions.