Archive — US — techcrunch
ChatGPT will now use its ‘memory’ to personalize web searches
OpenAI has updated ChatGPT with a new feature called 'Memory with Search' that utilizes past conversation memories to enhance web search queries. This update aims to improve personalization, differentiating ChatGPT from competitors like Anthropic and Google. Users can turn off this feature by disabling memory in their settings.
Key points
- OpenAI announced 'Memory with Search' on April 18, 2025, enhancing ChatGPT's ability to personalize web searches.
- The memory feature recalls past interactions, like users' food preferences, to tailor search queries.
- The update aims to set ChatGPT apart from rivals like Anthropic's Claude and Google's Gemini, which also have memory functionalities.
- When searching, ChatGPT can rewrite prompts using memory data to improve query relevance, exemplifying personalized search results.
- Users have the option to disable this feature in settings, although its current rollout seems selective.
Why it matters
- In recent years, the trend of personalizing AI interactions has gained traction, focusing on user experience.
- Memory capabilities in AI have become a competitive edge, as seen in the development of rival chatbots from major tech companies.
- By 2025, personalization in AI tools is increasingly important as users demand more tailored and context-aware digital experiences.
The introduction of 'Memory with Search' marks a significant step in AI personalization, enhancing ChatGPT's functionality while reinforcing its competitive stance against other emerging chatbots.