Archive — US — techcrunch
The global memory shortage hits the MacBook Air
The global memory chip shortage is impacting the availability of Apple's MacBook Air, with retailers reporting significant supply constraints. This shortage, driven by AI demands, has previously affected other Mac models. Apple is responding by raising prices and sourcing from Chinese suppliers while delaying promotional efforts emphasizing the MacBook Air's availability.
Key points
- The memory chip shortage is caused by increased demand from AI companies.
- Availability issues are now affecting the MacBook Air, previously limited to niche models like Mac mini and Mac Studio.
- Retailers report constrained supply, with back orders extending into August and September.
- Apple plans to mitigate the issue by raising prices and sourcing chips from China.
- The company's back-to-school promotion was delayed, signaling urgency in addressing supply issues.
Why it matters
- The global memory chip shortage reflects broader challenges in the semiconductor industry.
- In 2025, the demand for IT infrastructure supporting AI growth is projected to increase, influencing supply chains.
- Such shortages may impact tech companies' strategies, especially in consumer electronics and AI-related markets.
The ongoing global memory chip shortage is significantly limiting MacBook Air availability, prompting Apple to adapt its strategies, which highlights the broader implications for the tech industry amidst rising AI demands.