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Slow Ventures cuts first check from $60M creator fund into woodworking founder
Slow Ventures has invested $2 million from its $60 million Creator Fund into woodworking creator Jonathan Katz-Moses, marking its first investment since the fund's launch. This investment aims to support creators in launching sustainable businesses. Katz-Moses grew his following through woodworking content and plans to expand his tool business, driven by a personal story of overcoming trauma.
Key points
- Slow Ventures initiates $60M Creator Fund.
- First investment of $2 million goes to Jonathan Katz-Moses, a woodworking influencer.
- Katz-Moses has 600,000 followers and focuses on woodworking education.
- Investment aims to help creators build sustainable businesses rather than chase fame.
- Katz-Moses's journey began after a life-altering assault in 2010, motivating him to pursue woodworking.
- Slow Ventures emphasizes supporting creators early in their business journeys.
- Investment to fund business development and content creation activities.
Why it matters
- In 2025, there is a growing trend in investing in the creator economy.
- Creators are transitioning from media-focused roles to entrepreneurial ventures.
- The pandemic has accelerated direct-to-consumer business growth among influencers.
- Similar investments by venture capital firms highlight the increasing recognition of creators as legitimate business leaders.
Slow Ventures' investment marks a pivotal moment for creators, emphasizing their potential as entrepreneurs and reshaping the creator economy landscape towards sustainable, business-oriented models.