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Chess.com reaches 200 million members

Chess.com has surpassed 200 million members, including 1.5 million paying users, as it approaches its 20th anniversary. Daily games exceeded 6 million, with product innovations, like AI game reviews, driving growth. The surge in popularity was fueled by the pandemic, cultural events like 'The Queen’s Gambit,' and global interest, notably outside the U.S., showcasing the platform's dynamic expansion.

Key points

  • Chess.com was founded in 2005, launched in 2007, and now has over 200 million members.
  • 1.5 million of the members are paying users.
  • More than 6 million chess games are played daily on the platform.
  • The popularity of chess surged during the COVID-19 pandemic as a form of entertainment.
  • Product innovation, such as AI game reviews introduced in 2021, is credited for sustained member growth.
  • The platform has diversified from a simple forum to a comprehensive chess ecosystem including matches, puzzles, and streaming.
  • 'The Queen’s Gambit' series on Netflix contributed to increased interest in chess.
  • About 85% of new users come from outside the U.S., indicating a global interest in chess.
  • The rise of high-profile chess events and players has created new engagement opportunities.

Why it matters

  • In 2020, the pandemic pushed many people to online games, mirroring the current trend of digitalization in entertainment.
  • The popularity of chess is part of a broader trend of games gaining traction in the eSports arena, with competitive chess featured in the Esports World Cup for the first time.
  • Historical events in chess, such as cheatingscandal involving Magnus Carlsen, have led to increased media scrutiny and interest in the game.
  • Chess.com's growth parallels ongoing discussions about the impact of technology and AI on traditional games and how they can enhance user experience.

Chess.com’s impressive milestone of 200 million members reflects not only the game's enduring popularity but also its adaptability and growth through innovation and cultural influences, setting a promising trajectory for the future of chess globally.