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EU says TikTok must disable ‘addictive’ features like infinite scroll, fix itsrecommendation engine
The EU accuses TikTok of designing addictive features, including infinite scroll and autoplay, which harm user well-being, especially minors. Following an investigation under the Digital Services Act, the Commission demands changes to TikTok's design. TikTok denies the allegations, and rising scrutiny on social media prompts broader regulatory actions in various countries.
Key points
- The European Commission claims TikTok designed its app to be addictive, using features like infinite scroll and autoplay.
- The investigation under the Digital Services Act found TikTok inadequately assessed the potential harm to users, specifically minors.
- The Commission highlighted that the platform's design leads to compulsive behavior and reduced self-control among users.
- The EU requires TikTok to alter its user interface by disabling addictive features and enhancing screen time management.
- TikTok refuted the accusations, stating the report misrepresents their platform.
- Concerns over social media addiction are prompting global scrutiny and legislative measures aimed at protecting younger users.
Why it matters
- The rising concern regarding social media and mental health parallels ongoing discussions in 2025 about the ethical design of technology.
- Global movements for age restrictions on social media highlight increasing regulatory attention towards user safety, particularly for minors.
- The TikTok addiction lawsuit settlement in the U.S. emphasizes the legal implications tech companies may face as addiction concerns grow.
The EU's demands for TikTok to change its addictive design reflect a broader trend of regulatory scrutiny on social media platforms, as global concerns about user mental health and safety, especially for young people, intensify.