Archive — US — techcrunch
Netflix wants you to watch ‘Clips,’ its TikTok-like vertical video feed
Netflix is launching 'Clips,' a vertical video feed in its mobile app, designed to help users discover new content through curated highlights. This move aligns with the growing trend of short-form, vertical video consumption across platforms to enhance user engagement and decision-making while watching.
Key points
- Netflix is introducing 'Clips' to redesign its mobile app for better content discovery.
- Clips will showcase tailored, short video highlights from Netflix programming.
- The aim is to facilitate quick content selection without the need for lengthy scrolling.
- This feature aligns with trends seen in social media, where vertical video formats have gained prominence.
- The success of similar features, like Fast Laughs, indicates user interest in this format.
- Other streaming services are also adopting vertical video experiences on mobile.
Why it matters
- Vertical video consumption has skyrocketed, with platforms like TikTok dominating the landscape.
- The microdrama genre is growing in popularity, particularly in the U.S., enhancing acceptance of short, episodic content.
- Netflix's approach contrasts with TikTok by focusing on its specific entertainment value rather than broad content aggregation.
- Netflix's experimentation with Clipes reflects ongoing changes in viewer habits and the industry landscape.
Through Clips, Netflix capitalizes on the success of vertical video and short-form content, positioning itself to keep viewers engaged and attract new audiences while distinguishing its offerings from social media platforms.