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Apple’s Cal AI crackdown signals it’s still policing the App Store
Apple has enforced its App Store rules by removing the Cal AI food-logging app for violating in-app purchase guidelines and employing deceptive billing practices. Although the app has since returned to the store after compliance, this incident highlights Apple's ongoing vigilance in policing app transactions despite recent legal rulings allowing more flexibility.
Key points
- Apple removed the Cal AI app for multiple violations of App Store guidelines, including bypassing in-app purchase requirements and using deceptive billing practices.
- Cal AI attempted to use a third-party payment system (Stripe) instead of Apple's in-app purchase system, violating Guideline 3.1.1.
- The app's paywall misrepresented subscription costs, violating Guideline 3.1.2c, leading to confusion among users.
- Cal AI utilized manipulative tactics such as presenting a secondary subscription offer after an initial rejection, breaching guideline 5.6.
- The incident shows that Apple is still strict in its policing of app transactions despite the Epic Games ruling.
Why it matters
- The Epic Games lawsuit highlighted the need for competition in app payment systems and allowed some changes to Apple’s payment policies.
- This incident mirrors broader concerns about transparency and fair practices within app marketplaces, which are becoming increasingly scrutinized.
- The enforcement actions taken by Apple may influence the development strategies of other app creators as they navigate compliance and user trust.
The situation with Cal AI serves as a reminder that Apple remains dedicated to enforcing its App Store policies rigorously, maintaining control over the app ecosystem despite evolving regulations and market dynamics.