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OpenAI launches apps inside of ChatGPT
OpenAI has launched a new feature allowing developers to create interactive applications within ChatGPT. Starting October 6, 2025, users can access services from companies like Spotify and Expedia directly in conversations, enhancing productivity and personalization. OpenAI introduced the Apps SDK for developers and emphasized user privacy while expanding ChatGPT's capabilities and ecosystem.
Key points
- OpenAI announces a new feature for apps in ChatGPT at the DevDay 2025 conference.
- Users can interact with various apps such as Booking.com, Spotify, and Coursera directly from ChatGPT.
- The Apps SDK allows developers to build interactive applications that can communicate with users.
- Unlike previous approaches, these apps are integrated within the ChatGPT interface, improving user experience.
- Users can invoke specific services by mentioning app names in natural language.
- OpenAI emphasizes user privacy, stating that developers must minimize data collection and be transparent with permissions.
- Future integrations may include services like DoorDash and Uber, enhancing the platform's functionality.
Why it matters
- The launch aligns with 2025 IT trends focusing on AI integration in daily tasks and applications.
- Prior attempts by OpenAI to build a developer ecosystem through the GPT Store set the stage for this integrated approach.
- Current trends show increased demand for personalized, interactive user experiences across digital platforms.
OpenAI's new integration of applications within ChatGPT represents a significant advancement in AI technology, promising to enhance user interaction and productivity while addressing privacy concerns, marking a pivotal shift in how users engage with digital services.