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GenAI as a shopping assistant set to explode during Prime Day sales
During Amazon's Prime Day (July 8-11), online spending is projected to hit $23.8 billion, driven by a significant increase in AI usage for shopping. Generative AI traffic is expected to soar by 3,200% year-over-year, aiding consumers in various shopping tasks. Mobile sales will represent over half of the total, and apparel discounts are anticipated to dominate sales this year.
Key points
- Prime Day runs from July 8-11, 2025, expecting $23.8 billion in US online spending.
- This is 28.4% growth from the previous year, equivalent to two Black Fridays.
- Mobile sales forecasted to account for 52.5% of total sales.
- Generative AI will see a 3,200% increase in traffic from the previous year.
- 92% of generative AI users report enhanced purchasing experience.
- AI integration in shopping is being adopted by platforms like Google and OpenAI.
Why it matters
- The rise of AI in retail aligns with broader IT trends emphasizing automation and personalization.
- In 2024, generative AI traffic surged by 1,300% during the holiday season, indicating a growing acceptance of AI tools.
- As Amazon leads the way with Prime Day, competitors are increasingly adopting similar strategies to enhance their sales.
With substantial growth projected for Prime Day, the integration of AI as a shopping assistant could reshape consumer shopping behaviors and make sales events more competitive in the evolving digital landscape.