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Twitch starts testing vertical video streams
Twitch is testing vertical video streams, initially rolling them out to a few streamers as part of a strategy to compete with platforms like TikTok. The tests include new features like vertical theater mode and user prompts. While still in alpha, Twitch plans to expand testing later in the year, following an announcement at TwitchCon.
Key points
- Twitch has initiated alpha tests for vertical video streams, following an announcement at TwitchCon.
- The tests are currently limited to a small number of streamers, with a focus on developing features for vertical streaming.
- A dedicated user interface for vertical video will include options to switch between classic and new formats.
- The app requires permission for camera and microphone access, indicating it will support livestreams.
- Twitch plans to expand testing of vertical video streams later in the year.
Why it matters
- The move aligns with broader trends in content consumption, as platforms like TikTok and Instagram Reels gain popularity.
- As of 2025, vertical video is becoming a dominant format for user engagement across social media.
- Twitch's strategy to adopt vertical videos highlights a significant shift in livestreaming norms and competition.
Twitch's entry into vertical video streaming marks a strategic effort to remain competitive in the rapidly evolving landscape of online content, indicating an adaptive approach to user preferences and industry trends.