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Meta appoints generative AI VP to run Threads
Meta has appointed Connor Hayes as the head of Threads, shifting leadership from Instagram's Adam Mosseri as the platform evolves. Threads, launched in 2023, is nearing X's mobile daily active users (DAUs), with 115 million compared to X's 132 million, highlighting its rapid growth.
Key points
- Meta appointed Connor Hayes as VP of Threads, a shift from Adam Mosseri, to support Threads' evolving needs.
- Threads launched in 2023 but is quickly becoming more substantial than a side project.
- Current mobile DAUs for Threads are around 115 million, while X has 132 million, showing competitive growth.
Why it matters
- The rise of Threads aligns with the 2025 trend of businesses prioritizing social media presence and user engagement.
- The transition to generative AI leadership can indicate a broader trend in tech towards integrating AI in managing social platforms.
Connor Hayes' appointment as head of Threads represents Meta's strategy to harness AI leadership and the platform's growth potential, reflecting trends in social media evolution.