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Tencent unveils 3-minute gameplay trailer for Under One Person game

Tencent launched a 3-minute gameplay trailer for its new game 'Under One Person' featuring original story content, a new boss, and character Xia He. Pre-registration is open with 20 million sign-ups, rewarding all registered players with the character upon launch.

Key points

  • Tencent unveiled a gameplay trailer for 'Under One Person' at a launch event.
  • The trailer is 3 minutes long, showcasing original story elements.
  • A new boss is introduced in the gameplay.
  • Character Xia He debuts in the game.
  • Pre-registration has reached 20 million sign-ups.
  • Registered players will receive Xia He as a reward upon the game's launch.

Why it matters

  • 'Under One Person' continues the trend of game adaptations from popular comic series, reflecting the rise of urban fantasy in media.
  • The extensive pre-registration indicates a growing trend in the gaming industry for early user engagement and incentives.
  • As of 2025, many games are utilizing rich storytelling and character-driven narratives to attract players, similar to trends seen in successful franchises.

Tencent's 'Under One Person' demonstrates the increasing integration of rich narratives in gaming, supporting the trend of character-based rewards and high player engagement prior to launch.