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VSCO’s iPhone camera app is now available globally
VSCO has globally launched its iPhone camera app, Capture, which focuses on aesthetics and provides advanced features like RAW shooting. The company is also acquiring The Freelance Photographer to enhance education for emerging photography professionals, addressing a market gap for sustainable client relationships, with various subscription-based coaching offerings.
Key points
- VSCO's iPhone camera app, Capture, is now available globally after a limited launch in select countries.
- Capture includes 50 presets, real-time effects, manual controls, and RAW format support for improved photography.
- The Freelance Photographer acquisition aims to provide education and support for emerging professionals in photography.
- Eric Wittman, VSCO's CEO, highlighted a gap in market education for photographers looking for sustainable client relationships.
- The Freelance Photographer offers courses starting from $208 to $625 per month, including personal mentoring.
- VSCO previously launched VSCO Hub and VSCO Sites to help photographers network and showcase their work.
Why it matters
- The trend of photography apps integrating advanced editing features reflects the growing market for mobile photography.
- VSCO's move parallels the increasing demand for online education platforms in creative fields, a trend seen in 2025 IT.
- The acquisition aligns with past industry shifts toward nurturing professional relationships among creatives, similar to trends in freelancing and content creation.
VSCO's global launch of Capture and acquisition of The Freelance Photographer signal a strategic push to empower photography professionals, filling educational gaps while enhancing their product offerings, reflecting broader trends in mobile photography and online creative education.