Archive — US — techcrunch
Will the HomeView be Apple’s first smart home success?
Apple will unveil its first dedicated smart home hub, the HomeView, on Tuesday. This Siri-powered device features a display and an A18 chip, allowing integration with other smart home devices. Available in countertop and wall-mounted models, it follows Apple's previous struggles in the smart home market, including HomeKit and HomePod. Additional announcements include updates to Apple TV and HomePod mini, and a partnership with LG for smart home devices.
Key points
- Apple is announcing the HomeView, a new smart home hub, as reported by Bloomberg's Mark Gurman.
- The HomeView features a display, is powered by Siri, and includes an A18 chip.
- Customers will have two models to choose from: one for countertops and one for wall mounting.
- This launch represents Apple's most serious effort in the smart home space to date.
- Previous efforts, such as HomeKit and the HomePod, did not gain significant market acceptance.
- On the same day, Apple will announce new versions of the Apple TV and HomePod mini.
- Apple is also planning a partnership with LG to develop a smart lock, thermostat, and doorbell.
Why it matters
- This announcement is part of a broader trend in 2025 where tech companies are prioritizing smart home integrations and partnerships.
- The recent surge in smart home device adoption emphasizes the importance of user-friendly interfaces, which the HomeView aims to provide.
- Competitors like Amazon and Google have already established strong footholds in the smart home market, pressuring Apple to innovate.
- The strategic partnership with LG reflects a collaborative strategy being seen across the industry, enhancing product ecosystems.
The introduction of the HomeView marks a pivotal moment for Apple in the smart home industry, as it attempts to capitalize on current trends and regain market relevance after previous setbacks.