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TikTok launches ‘TikTok Pro’ in Europe with built-in charity program
TikTok has launched ‘TikTok Pro’ in Germany, Portugal, and Spain, featuring the ‘Sunshine Programme’ that allows users to support charities by engaging with charity content. Users earn ‘virtual sunshine’ and can use it for TikTok to donate to selected charities. Unlike the standard app, TikTok Pro excludes live streams, shopping features, and ads, maintaining the same overall content experience.
Key points
- TikTok Pro launched in Germany, Portugal, and Spain.
- It includes the ‘Sunshine Programme’ for supporting charities.
- Users can earn virtual sunshine through likes, follows, and engagement with charitable content.
- Virtual sunshine can be converted into donations made by TikTok to chosen charities.
- TikTok Pro lacks live streams, shopping, and ads unlike the regular version.
Why it matters
- In 2023, there is a growing trend toward social media platforms integrating charitable features.
- This aligns with the increasing demand for corporate social responsibility in technology.
- By 2025, users are expected to favor platforms that blend entertainment with social good.
TikTok Pro aims to enhance user engagement with charity while simplifying content consumption, reflecting a broader trend in digital platforms toward social responsibility.